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"70% of coffee exported without Indian brand identity"
ਖ਼ਬਰਾਂ ਵਿੱਚ ਕਿਉਂ?
70% of Indian coffee leaves without a brand: Karnataka, Coffee Board and the GS3 agri-export angle
About 70% of coffee exports go out without an Indian brand identity.
Why it matters: factual, Prelims-type; Karnataka-specific
What you need to know
2 ਮਿੰਟ
A coffee sector voice has pointed out that about 70% of India's coffee is exported without an Indian brand identity, so Indian beans are sold abroad under other labels.
Karnataka, with Kodagu and Chikkamagaluru, is India's largest coffee-producing state.
The crop is promoted by the Coffee Board of India, headquartered in Bengaluru.
ਸਰੋਤ: Topper IAS editorial (PIB / The Hindu / Indian Express)
ਮੁੱਖ ਤੱਥ
Remember these
- About 70% of India's coffee is exported without an Indian brand identity, so it is sold abroad under other labels.
- Karnataka is India's largest coffee-producing state; Kodagu, Chikkamagaluru and Hassan are the main districts.
- The Coffee Board of India is headquartered in Bengaluru and promotes the crop; it works under the Ministry of Commerce and Industry.
- The Coffee Board functions under the Coffee Act, 1942.
- India grows two main types of coffee: Arabica and Robusta.
ਪ੍ਰੀਲਿਮਜ਼ · ਮੇਨਜ਼
How the exam will ask it
ਪ੍ਰੀਲਿਮਜ਼
- Karnataka is the largest coffee-producing state in India, followed by Kerala and Tamil Nadu.
- The Coffee Board of India is a statutory body headquartered in Bengaluru, under the Ministry of Commerce and Industry.
- Coffee is grown mainly in the hilly, shaded tracts of the Western Ghats (Karnataka, Kerala, Tamil Nadu) and in parts of the Eastern Ghats such as Araku.
- Exporting a commodity unbranded means the value addition and brand premium are captured by foreign roasters and traders, not Indian producers.
ਮੇਨਜ਼
GS3 (Agriculture, food processing and export). Issue: most Indian coffee is shipped as unbranded beans, so Indian producers lose value addition and the brand premium. Policy: the Coffee Board of India promotes the crop, and the state has a place for geographical indications, branding and value-added products such as roasted and instant coffee. Implication and way forward: stronger Indian brands and GI-led marketing, support for roasting and processing units, and direct market linkages can raise farmer income and export realisation.
Quick recall
Answer before you reveal
Which of the following is the largest coffee-producing state in India?
- Karnataka
- Kerala
- Tamil Nadu
- Andhra Pradesh
ਜਵਾਬ ਵੇਖੋ
ਜਵਾਬ: A — The correct answer is Karnataka, where the districts of Kodagu, Chikkamagaluru and Hassan account for most of India's coffee output; Kerala and Tamil Nadu follow.
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