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CCPA fines Britannia ₹1 lakh over '100% whole wheat bread' claim
સમાચારમાં કેમ?
A bread labelled 100% whole wheat had only 62%: the CCPA powers every Prelims consumer-law answer needs
CCPA fines Britannia ₹1 lakh for a misleading whole-wheat claim; product had 62% wheat.
Why it matters: general awareness
What you need to know
2 મિનિટ
The Central Consumer Protection Authority has fined Britannia ₹1 lakh over a '100% whole wheat bread' claim, after finding the product contained only about 62% wheat.
The company has also been asked to submit a compliance report within 15 days.
The action falls under the rules against misleading advertisements and unfair trade practices.
સ્રોત: Topper IAS editorial (PIB / The Hindu / Indian Express)
મુખ્ય તથ્યો
Remember these
- CCPA fined Britannia ₹1 lakh over a '100% whole wheat bread' claim
- The product was found to contain only about 62% wheat
- The company must submit a compliance report within 15 days
- CCPA is set up under the Consumer Protection Act, 2019
- Action falls under rules on misleading advertisements and unfair trade practices
પ્રિલિમ્સ · મેઇન્સ
How the exam will ask it
પ્રિલિમ્સ
- The Central Consumer Protection Authority (CCPA) was established under the Consumer Protection Act, 2019 to regulate matters relating to violation of consumer rights, unfair trade practices and false or misleading advertisements.
- The CCPA can order recall of goods or withdrawal of services that are dangerous, discontinuance of unfair trade practices, and refund of prices paid.
- The CCPA can impose penalties on manufacturers, endorsers and publishers of misleading advertisements.
મેઇન્સ
GS2 (Governance, consumer protection). Misleading food-labelling claims erode consumer trust and informed choice; the Consumer Protection Act, 2019 empowers the CCPA to penalise false advertisements and unfair trade practices, with food-specific standards also set by FSSAI. The way forward lies in stronger label verification, proportionate and deterrent penalties, and consumer awareness.
Quick recall
Answer before you reveal
Consider the following statements about the Central Consumer Protection Authority (CCPA):
- It was established under the Consumer Protection Act, 2019.
- It can order the discontinuance of misleading advertisements and the recall of goods that are unsafe.
Which of the statements given above is/are correct?
- 1 only
- 2 only
- Both 1 and 2
- Neither 1 nor 2
જવાબ જુઓ
જવાબ: C — The correct answer is Both 1 and 2. The CCPA was set up under the Consumer Protection Act, 2019, and has powers to order recall of goods, discontinuance of unfair trade practices and misleading advertisements, and to impose penalties.
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